The G-CMO forum wanted to create its annual meeting in a way that was extraordinary compared to the usual.
The forum includes VP-level marketing executives who have seen everything, touched everything, and done everything.
we wanted to bring them to a place that would blow their minds.
So, what could be more explosive than having the marketing VPs do it themselves.
They prepared cocktails, arranged flowers, learned to DJ, created items, produced videos and designed the place. After the preparation stage, everything was gathered in a different complex and turned into one cool and unique meeting.
All products were eaten, drunk, displayed, and indeed blew their minds.
