General Motors
The company aimed to celebrate Purim with its office employees without excessive festivities due to the shadow cast by the war on October 7.
The idea and execution were to create an entirely positive day for the employees, starting from the finest culinary experiences with a chic bar and mocktails.
We sought and found special workshops that would unleash the employees’ creativity, employing various suppliers, reservists, and businesses affected during the war. Some of the products from the workshops were donated to various kibbutzim in the surrounding area.
Without a doubt, it was a day filled with goodness and giving.
