Tadiran wanted to launch a new component for its air conditioners to all its salespeople and installers.
The idea and execution involved constructing a smart home within the company’s main complex, and in this house, everyone who came for training on the new product experienced a 360-degree journey for understanding the product and the sensation it creates within the home.
Everyone who visited the smart home went through a tour with headphones, narrating the story of Tadiran’s house.
The tour touched upon four of the five main senses, conveying the product’s advantages in the best way possible.
